Apply now

Build campaigns your pipeline actually needs

Build campaigns your pipeline actually needs

A program where B2B SaaS marketing teams build the creative strategy, positioning, and campaign capability to generate real pipeline.

A program where B2B SaaS marketing teams build the creative strategy, positioning, and campaign capability to generate real pipeline.

Apply now

Takes 3 minutes • No commitment • We'll be honest if it's a fit

Takes 3 minutes • No commitment • We'll be honest if it's a fit

"We're consistently acquiring more customers from YouTube"

Tom Wilkinson

VP Marketing, n8n

"Camping has helped us

position our brand for growth"

Cátia Vieira

Brand Manager

3x

ROI on ad spend

"We're consistently acquiring more customers from YouTube"

TW

Tom Wilkinson

VP Marketing, n8n

"Camping has helped us

position our brand for growth"

CV

Cátia Vieira

Brand Manager

3x

ROI on ad spend

Companies that trust Camping

Unpopular opinion

Unpopular opinion

Most campaigns don't fail because of targeting, budgets, or reach.

Most campaigns don't fail because of targeting, budgets, or reach.

They fail because the creative doesn't land.

They fail because the creative doesn't land.

0

%

of sales uplift comes from creative quality

0

%

comes from targeting

0

%

comes from reach

comes from reach

Sounds familiar?

Sounds familiar?

You're doing more efforts than ever, but your pipeline hasn't moved enough.

You're doing more efforts than ever, but your pipeline hasn't moved enough.

You've tested different formats, channels, agencies. Some things help, then plateau. Every new initiative feels like starting from scratch.

You know something's off. You just don't have a system to fix it.

You know something's off. You just don't have a system to fix it.

You know something's off.

You know something's off.

The issue isn't effort,
budget, or talent.

The issue isn't effort,
budget, or talent.

It's that most teams build without a strategic foundation. No differentiated point of view that cuts through. No positioning that creates pull. No creative system that compounds.


It's that most teams build without a strategic foundation. No differentiated point of view that cuts through. No positioning that creates pull. No creative system that compounds.


But there are good news: There's a better way!


But there are good news: There's a better way!

We help companies generate better pipeline with creatives that actually perform

We help companies generate better pipeline with creatives that actually perform

(Google even made a case study about it)

3x

3x

ROI on ad spend

2.3x

2.3x

Lower CAC

"We're consistently acquiring more customers from YouTube because of Camping"

Tom Wilkinson

VP of Marketing & Growth

"We're consistently acquiring more customers from YouTube because of Camping"

Tom Wilkinson

VP of Marketing & Growth

"Camping transforms what B2B communication can be"

Adelina Peltea

VP of Marketing

"Camping transforms what B2B communication can be"

Adelina Peltea

VP of Marketing

"Camping has helped us

position our brand for growth"

Cátia Vieira

Brand Manager

"Camping has helped us

position our brand for growth"

Cátia Vieira

Brand Manager

We built that capability.
Now we're opening it up.

We built that capability.
Now we're opening it up.

Campfire is a program where a small group of non-competing B2B SaaS companies build the creative strategy, campaign architecture, and production capability to generate pipeline that compounds.

Apply now

Walk away ready to launch campaigns that actually build pipeline

Walk away ready to launch campaigns that actually build pipeline

Our methodology. Your business.

STEP 1

Find your controversial truth

The belief that makes your ICP lean in and your competitors uncomfortable.

STEP 2

Define a

movement

Turn your point of view into positioning that attracts instead of chases.

STEP 3

Build your campaign engine

Interconnected assets that compound over time, not one-off ads that expire.

How it works

How it works

Coaching and strategic guidance

From the team behind Europe's best performing B2B campaigns. Direct access to the strategists who built them.

AI-powered tools & workflows

Plus access to our network of talent. Make quality creative accessible, regardless of budget or team size.

A peer group of

senior marketers

From non-competing B2B companies. Shared challenges, honest feedback, real accountability.

Relate?
Then this is for you

Relate?
Then this is for you

Campfire is for you if...

You have product-market fit and now want to accelerate growth.

You have product-market fit and now want to accelerate growth.

You've worked with agencies or freelancers and been disappointed with the results.

You've worked with agencies or freelancers and been disappointed with the results.

You're ready to build creative capability your team actually owns, not rent it from someone else.

You're ready to build creative capability your team actually owns, not rent it from someone else.

Not looking to build it in-house?
If you'd rather have us handle it end-to-end, we do that too.

Let's talk

Launching soon

Launching soon

We're selecting the first 8 companies for Campfire. If your team is ready to stop guessing and start building, tell us about your business.

Founding edition

Apply now

Takes 3 minutes • No commitment • We'll be honest if it's a fit

See you by the Campfire.

See you by the Campfire.

Camping TV — gocamping.tv

With love, from Barcelona 🔥

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