Case Study
Leading data privacy & compliance SaaS company with offices across Europe
Challenge
Position Usercentrics as the go-to brand in the crowded data privacy category—and drive customer acquisition through new channels.
28x
click-through rate vs. industry average
3x
viewer engagement vs. industry avg.
2x
ad views >5 secs vs. industry avg.
Full Funnel Youtube Campaign
Consent Mode V2 Course
How we made it happen
Let’s face it: the topic of cookie preferences doesn’t normally get the blood pumping. Most storytelling in the data privacy space is dry and functional.
This presented an opportunity: what if we told a story about data compliance that was both informative and actually entertaining?
By creating bold YouTube ad campaigns, in-depth thought leadership pieces, and quality educational content, we positioned Usercentrics as pioneers in Privacy-led Marketing—their own version of HubSpot’s famous inbound marketing movement. Our full-funnel approach smashed industry average video metrics and made a proper impact on new customer growth.
And as their long-term creative strategic partner, we continue to track key metrics and feed these insights into new video campaigns—cementing Usercentrics’ status as the king of cookies.
“Camping transforms what B2B communication can be. They have helped position our brand for growth.”
Adelina Peltea
VP of Marketing