First impressions

A full-funnel campaign built on one simple idea: a website's consent banner is a brand's first impression, so treat compliance as brand experience, not box-ticking. Camping ran it across YouTube, LinkedIn and Meta (Awareness ~45" + Acquisition ~30"), with YouTube the clear top performer. Total campaign: 102M impressions, 0.85% CTR and 2.4K sign-ups; the 45" awareness cut alone drove 73M impressions and 2K sign-ups, strongest in the EU market.