Non-compliant banners

Data-privacy compliance is, on paper, the dullest subject going. So Camping made it cinematic: a B2B YouTube series that used deadpan humour and film craft to dramatise the absurdity of bad cookie banners, launched around Google's Consent Mode v2 and built as a full acquisition funnel. It drove ~9M+ YouTube views, an 11% increase in new-customer acquisition, a 5% Brand Lift (measured by Google) and a click-through rate 28× the industry average. It's now part of Usercentrics' always-on acquisition strategy.