Typeform
Creative & Concept / Brand messaging · Global
Own Your Interactions
Data collection that feels human and conversational.
Brand messaging around making data collection more human and conversational, owning your interactions with the people who fill out your forms. Reinforces Typeform's core positioning: forms and surveys people actually enjoy, which drives better, more honest answers.
Episodes
One. Stop forcing rapport
Conversational copy. Welcoming websites. Awkward attempts to ask “How was your weekend?” They’re all meant to show you care about your customers.
But Liz found that the most empathetic option is often to get straight to the reason for talking.
Be direct about your objective and you’re more likely to get the results you’re after—unless your customer is really in the mood for a chat.