Usercentrics
Production & Delivery / Product-led creative · EMEA · 2024–25
Product videos
SST: 2.8% CTR
all above industry average
Bottom-of-funnel product videos that make the argument at home.
Product-led creative explaining the CMP and its value to an already-educated audience, the "argument home" stage after awareness storytelling. Each video was built to spark product consideration on its own USP: the Privacy Policy Generator (4.4K impressions, 2.0% CTR on YouTube), One CMP (6K impressions, 2.1% CTR) and Server-Side Tracking (5.7K impressions, 2.8% CTR, the highest, thanks to a sharp hook and pacing that speak straight to customer pain points). All landed above YouTube industry averages.
