Red Code

A lean, fast-turnaround competitor-comparison campaign pitching Cookiebot against CookieYes and OneTrust. A parachuter who packed the wrong parachute dramatises the cost of choosing the wrong consent platform ("should've picked Cookiebot"), with bottom-of-funnel CTAs like "Book a migration call" and "Start for free." It ran as two separate competitor campaigns; the 15" CookieYes cut held a 93.5% average retention rate with a strong hook and urgency.