Holded
Creative & Concept / Brand campaign · Spain
What's Your Dream?
~1.1M YouTube views
Covered in El País
Holded's first-ever brand campaign, and a nod from El País.
Holded's first-ever brand campaign: an end-of-year film featuring real entrepreneurs sharing their dreams, paired with an Instagram Reels contest ("¿Cuál es tu sueño?", #Holded) inviting entrepreneurs to share their story. It drew ~1.1M YouTube views and coverage in El País, with an optimistic message built to inspire the entrepreneurial community and make their goals visible.
