FC Barcelona NFT
Creative & Concept / Trailer & social promo · Global · 2022
In a Way, Inmortal
Sold for $693,000
Sotheby’s New York
Cruyff's 1973 flying goal, reborn as a $693,000 artwork.
FC Barcelona's first-ever art NFT: a Hollywood-worthy audiovisual artwork recreating Johan Cruyff's legendary 1973 flying goal against Atlético Madrid, auctioned at Sotheby's New York in July 2022. Camping produced the trailer and social promo (with BCN Visuals). It sold for $693,000, positioned as a premium work of art rather than a collectible, bundling VIP experiences and a new revenue stream for the club.
