Usercentrics
Creative & Concept / Full-funnel · EMEA · 2025
Shop Analogy
148M impressions
1.5K sign-ups
Consent explained with a shop you already understand.
Consent and data collection are abstract until you make them physical. Camping used a shop/store analogy to make it tangible for marketers: a full-funnel campaign (Awareness ~90" + Acquisition ~30") live on YouTube, LinkedIn and Meta. It generated 148M impressions and 1.5K sign-ups, with a 30" cut carrying the bulk: 143M impressions and 1.2K sign-ups. YouTube was the main driver.
