Usercentrics
Creative & Concept / Acquisition (AI-generated) · EMEA · 2026
Hamster Wheel
4.8M impressions
2% CTR (+300% vs. target)
371 sign-ups
The Q1 grind, as hamsters on a wheel. Fully AI-made.
Camping turned one relatable feeling, being stuck in a loop at the start of the year, into a fully AI-generated acquisition campaign for Usercentrics CMP and server-side tracking. Live on YouTube and Meta from January to April 2026, it beat every target: 4.8M impressions, a 2% CTR (against a 0.5% goal, +300% target achievement) and 371 sign-ups. The 36" cut led with 2.4M impressions and 282 sign-ups.
