Usercentrics
Creative & Concept / Acquisition · EMEA · 2025
Masterpiece
19M impressions
1.2K sign-ups
709 domains added
Acquisition creative that treated an ad like a work of art.
Part of Usercentrics' 2025 full-funnel acquisition set, Masterpiece leaned into craft to make privacy-tech feel premium. YouTube was the main conversion driver: 19M impressions, 103K clicks (0.54% CTR) and 1.2K sign-ups leading to 709 new domains added. The 20" acquisition cut was the top performer, beating industry-average CTR at 1.53%.
