Usercentrics
Campaign Strategy / Acquisition (proof-led) · EMEA · 2026
CMP Comparisons
6M impressions
249 sign-ups
Less metaphor, more proof. “Compliance feels better with Cookiebot.”
The first acquisition campaign of 2026 broke from the metaphor-led pattern to lead with proof: Google-certified Gold CMP status, G2 ratings, Microsoft UET, and CMS integrations for WordPress, Wix and Shopify. Evidence-led creative that converts through credibility and comparison rather than storytelling. Live since April: 6M impressions, 29K clicks (0.49% CTR) and 249 sign-ups.
