Usercentrics
Creative & Concept / Acquisition · US · 2026
The Fine
A horror trailer about the compliance fine you never saw coming.
The second 2026 acquisition campaign, built like a horror-movie trailer about a compliance fine a small business never saw coming, with dramatic voiceover and suspense around US privacy laws (CCPA/CPRA, VCDPA). It uses horror-genre codes to make US privacy-law risk feel visceral and drive Cookiebot adoption. Just launched, metrics to follow.
