World Association of the Major Metropolises

Creative & Concept / Advocacy campaign · Global (cities)

It's time to care

Imagine a world where care takes centre stage.

Part of the Metropolis Care Campaign for the World Association of the Major Metropolises, the Barcelona-based global network of 150+ major cities and metropolitan governments. An advocacy and awareness campaign to put care and caregivers at the forefront of city planning, promoting gender-sensitive care systems.